Consequences of tariffs: Apple no longer the most valuable company in the world 🌎
:04 09..2025 08:24 AM>This is translation from a German publication Apple is no longer the most valuable company on the US stock exchanges. In first place now slips an old rival. Apple has lost the title of the most valuable company
Most iPhones are produced in China. If you add up all the customs measures of the Trump administration, duties of 104 percent will be due on imports from the People's Republic into the USA as of today.
while CEO Tim Cook is trying to get an exception from the tariffs, wrote the Wall Street Journal. Trump imposed "only" a duty of 27 percent on goods from India.
No other company has been so strongly affected by Trump's tariffs, the market expert emphasized. "This can change the future of Apple." Needham
analyst Laura Martin said on CNBC that it took Apple about three years to move 14 percent of iPhone production to India. Martin also assumes that the group will try to keep prices for end customers in the US unchanged.
Americans are supposed to "turn in tiny screws"
Meanwhile, the message from the White House is unmistakable: Apple can simply produce the iPhones for the American market in the USA. "Why are they building all this in China? Why don't they do it here?” Trump's Trade Secretary Howard Lutnick asked weeks ago.
Lutnick replied at the time to the objection that in China, among other things, the workforce was cheaper: "Now there are robots that can do that." In the USA, this will create "millions and millions" of jobs - for example for construction workers and mechanics who maintain the robots. Finally, Lutnick raved: "The army of millions and millions of human beings who screw in tiny screws to produce iPhones - something like that will come to America."
Industry experts who are familiar with Apple's supply chains quickly dismantle such brain games. If Apple were to build its iPhones in a factory in West Virginia or New Jersey, the price of a device would be $3,500, warned analyst Dan Ives of the investment company Wedbush. If the group moved only ten percent of the supply chain to the USA, it would cost it three years and 30 billion dollars, Ives estimated on the news channel CNN.
20 years invested in China
From the point of view of market expert Craig Moffett of Moffett Nathanson, there is "no good answer" from Apple to the tariffs. The group has invested for 15 to 20 years in the development of its current supply chains - "and that simply cannot be recreated elsewhere". It is not about pouring cement into the floor for a factory in the USA and ordering robots - because the US labor market alone does not provide the necessary qualifications and figures, Moffett argued on CNBC.
Trump's spokeswoman Karoline Leavitt said on Tuesday that the president was "absolutely" of the opinion that Apple could produce iPhones in the USA. Trump believes that the USA certainly has the resources and labor for it.
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